Jump-Starting Your 2011 PPC Campaign
Happy New Year! I hope the first few weeks of 2011 have been productive, and you are well on your way to reaching your online marketing goals for the year! If implementing an effective paid search...
View ArticleAre You Using Adwords Ad Extensions? You Should Be!
Looking for an easy way to help your Adwords ads stand out above the competition? If you aren't using them already, then Ad Extensions are a great way to do so. Basically, Ad Extensions allow Adwords...
View ArticleHow Valuable are Impressions?
In pay per click marketing, clicks are king, because clicks are what ultimately lead to conversions. Often times, impressions are seen as a means of gaining a click - which they are. Beyond that,...
View ArticleThoughts on Google Instant Preview for Paid Ads
Google Instant Preview (GIP) was a feature that Google began rolling out for organic search results back in November of last year. This feature was recently applied to paid ads in April, and to be...
View ArticleMy Top 5 AdWords Features of 2011
As we've come to expect from Google, tons of great new features and updates have been released so far this year. Since we just passed the half-way point of 2011, I thought now would be a good time to...
View ArticleRefining Your PPC Campaigns, Part 1: What Should You Test?
In PPC (and most other forms of marketing), the name of the game is "testing." If you don't test different variables within your campaign, you will never be sure that the results you are getting are...
View ArticleRefining Your PPC Campaigns, Part 2: Is My Data Statistically Significant?
In my last blog post, I outlined the two main types of tests that PPC marketers should use, along with some of the metrics they should regularly apply those tests to. Now that you've conducted your...
View ArticleSetting Up Product Listing Ads in Adwords
If you currently have a Google Merchant Center account, and are submitting a shopping feed to Google, you may want to consider running Product Listing Ads in your Adwords account as well. Product...
View ArticleThoughts on Google Dynamic Search Ads
On October 20th, Google officially released Dynamic Search Ads (DSAs) as a limited beta. Basically, DSAs appear the same as any standard Adwords text ad, but are triggered by category selections rather...
View ArticleGoogle Dynamic Search Ads: Case Study, Part 1
Earlier last month, I wrote about my initial thoughts on Google's new Dynamic Search Ads. Recently, I've had the chance to test out DSAs in some of our clients' AdWords campaigns. My next few blog...
View ArticleHow Google AdWords Enhanced Campaigns Will Affect Your PPC Ads
Search engine marketing professionals have their calendars marked for July 22, 2013, when Google will update all AdWords campaigns to enhanced campaigns. This platform update is poised to change the...
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